So we’re starting a new business as an experiment… what next? Well we need an idea; we need to have at least a basic idea of what the business will provide. Will it be a service or a product?
Well I’ve always liked comical T-Shirts (at least I think they’re funny) and in the past I’ve scrawled down some ideas for designs of my own in my old beaten moleskine… so this is gonna be my domain. I realise that these online T-Shirt shops are ten-a-penny but at the moment I don’t actually think this’ll be too much of an issue… I’ll go into this in more detail later on.
Oh, once again I should make it clear that when I say “I don’t actually think this’ll be too much of an issue” that this is exactly what I mean… this is only my current thinking and I may be wrong… very wonrg. This, being an experiment, is however not really a bad thing.
What’s in a name?
Ok, so we know now that we’re going to design and sell T-Shirts… what’s next? Well we need a name. And one that will also be our domain name as we’re are talking about an online business (actually this would probably be needed even it wasn’t going to be purely an online business). Ideally this name will contain a useful keyword to aid decent search engine results and also shouldn’t be too long so is easy to type. A .co.uk name should be fine for starters I think.
I have investigated a few names that I liked and to no surprise most of these were taken aleady. I have also decided to drop the “t” from T-shirt as this would reduce scope for confusion with a “hyphen/no hypen” query. In the end I have settled for iloveshirt.co.uk as a play on words from the “Anchoran, The Legend of Ron Burgundy” (one of my fave films ever) quote “I Love Lamp”.
With the domain secured we’re ready to move on. In this instance I’m not registering a company but instead am hoping to use an existing company I have and have a “trading name” (I need to confirm that this’ll be fine… but I’m sure it is). This approach saved a few pennies surrounding the setting up of a business tasks. I imagine that this has saved ~£200/£300 .
Right, that’s it for now… back next time with some info on where I want the business to get to.